Olive & Fig Apothecary
SERVICES
Strategy call, Creative direction, Logo suite, Curated color palette, Typography pairing, Brand pattern, Brand style sheet, Label design, Sticker design, Thank you/ business card, Soap box design, Pouch designs, Tissue paper design, Custom icon set.
Year: 2025
ABOUT THE BRAND
Olive and Fig Apothecary is a California-based luxury self-care brand specializing in handcrafted, sustainable, plant-based products, including body butters, soaps, and candles.
With every product, the brand delivers a luxurious self-care experience that is clean, effective, and mindful of the environment.
PROJECT GOALS AND OBJECTIVES
The goal of this rebrand was to craft a visual identity that authentically reflects Olive & Fig Apothecary’s deep-rooted commitment to natural, plant-based self-care. After experimenting with DIY templates that failed to capture the essence of the brand, the founder decided to fully invest in a professional identity that could grow with the business. The objective was to create a timeless and elegant brand that evokes both luxury and earthy simplicity, while setting the brand apart in a saturated market.
THE CONCEPT
My focus for this rebrand was to bring Olive & Fig Apothecary’s values to life through a visual identity that feels earthy, elegant, natural, timeless, and feminine - the core qualities that define the Olive & Fig Apothecary brand. The goal was to move away from the inconsistencies of DIY templates and create a cohesive, elevated presence that truly reflects the heart of the business.
The logo design combines botanical symbolism (olives and leaves) with clean, refined typography to express both the brand’s commitment to nature and the handcrafted quality of its products. I chose a muted, earthy color palette to evoke calm and authenticity, while using minimalist layouts, soft textures, and organic, rustic patterns to add depth and a sense of artisanal care.
Together with the client, we created a brand identity that not only feels luxurious and grounded but also builds an emotional connection with customers who value clean, conscious, and high-quality self-care.
Client Experience
“I recently had the pleasure of working with SGDesigns for the rebranding of my soap and candle company, and the experience was nothing short of fantastic. From the initial consultation to the final design, Ruta was attentive, creative, and incredibly professional. Ruta took the time to understand my vision and values, translating them into a stunning new brand identity that resonates with my target audience. I am excited to launch with the new look! Thank you!”
Shirell “Olive & Fig Apothecary”
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